AI in healthcare practice: less phone, more time for patients
Tergem team
Published
Updated
2 min read
In a healthcare practice, AI delivers the most value at the front desk: telephone, appointments and administration. An AI receptionist answers 24/7 and schedules appointments, so assistants and practitioners have more time for patients. Medical decisions always remain with the healthcare provider.
The problem: the phone
In many practices, a large part of the front desk day is spent on the phone: making and rescheduling appointments, questions about reimbursements and opening hours. Between 8:00 and 10:00, the line is often on hold, and after closing time no one calls back. Patients drop out or go to another practice.
What an AI receptionist does in practice
- Make, reschedule and cancel appointments, directly in your calendar or practice software.
- Answer practical questions: opening hours, address, parking, reimbursements, what to bring.
- Send reminders the day before the appointment, which reduces no-shows.
- Maintain waiting list and offer freed-up spots.
- Transfer in case of emergency or medical questions, or refer to the GP post or 112.
The same applies to the chat on your website: same knowledge, same behavior.
What AI should NOT do
An AI receptionist does not diagnose, does not give medical advice and does not assess urgency based on content. Set hard rules: as soon as a caller describes complaints, mentions pain or emergency, or asks for a practitioner, the conversation goes to a human. Document this and test it before going live.
Overview for the practice owner
With an AI Operating System behind it, the practice owner receives a briefing every morning: agenda occupancy, yesterday's no-shows, waiting list, outstanding invoices and questions that still need to be answered. This way you steer the practice based on figures instead of feeling.
Privacy: extra careful
Health data are special personal data. Therefore, pay attention to:
| Subject | What you arrange |
|---|---|
| Minimal data | The AI only asks what is necessary for the appointment, no complaints or diagnoses |
| DPIA | Have it assessed whether a data protection impact assessment is necessary |
| Information security | Work with suppliers that align with NEN 7510 |
| Processing agreement | With every supplier, including sub-processors |
| Storage | Preferably in the EU, with short retention periods for recordings |
| Transparency | AI notification at the start of the conversation and in your privacy statement |
More in AI and privacy: safe use of customer data and The EU AI Act for SMEs.
What does it deliver?
Calculate with your own figures: how many calls are currently missed or put on hold, and how many no-shows do you have per week? Every missed new patient and every empty treatment spot is turnover. An AI receptionist costs a fraction of an extra front desk employee; see AI receptionist: what does it cost?
Want to hear what that sounds like for your practice? Schedule a demo.
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